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As part of our ongoing commitment to employee well-being and social responsibility, we are proud to announce the launch of a new, inclusive initiative: the free distribution of menstrual products for all employees in our workplace. This measure aims to ensure fair and stigma-free access to these essential products while reinforcing our company culture based on respect, solidarity, and inclusivity.

A Strong Commitment to Equality and Workplace Health

Historically, access to menstrual products has often been overlooked in professional settings, despite being crucial for the dignity and comfort of those who need them. By making these products freely available to all employees, we are sending a clear message: our company is a workplace that respects diverse needs and is aware of public health issues. This strong initiative reflects our commitment to removing barriers related to menstrual precarity, a challenge that still affects too many vulnerable individuals.

A Strategic Partnership with Alea

To bring this initiative to life, we have formed a strategic partnership with Alea, a company recognized for its commitment to sustainability and social innovation. This partnership goes beyond a simple business agreement—it symbolizes a collaboration rooted in shared values of social responsibility and positive community impact. Alea shares our vision of a world where access to basic necessities should never be a privilege but a fundamental right for all.

As part of this partnership, for every purchase made with Alea, the company donates 2% of the amount to a Canadian charity dedicated to fighting menstrual precarity. This contribution directly improves the quality of life of vulnerable individuals by providing financial support and facilitating access to essential menstrual hygiene resources. Through this initiative, each transaction becomes an opportunity for solidarity, transforming purchasing into an act of social responsibility.

Benefits for Employees and the Community

Providing free menstrual products in the workplace offers numerous benefits for both employees and the broader community. On one hand, it helps reduce inequalities and promotes equal opportunities within our company. Employees—whether directly affected by menstruation or not—benefit from a work environment where health and well-being are proactively considered. This fosters an atmosphere of trust and mutual support, essential for personal and professional growth.

On the other hand, the philanthropic aspect of our partnership with Alea plays a crucial role in combating menstrual precarity on a national level. The 2% donation per transaction helps fund assistance, awareness, and education programs. These efforts address menstrual precarity from multiple perspectives, including access to products, psychological support, and reducing the stigma surrounding menstruation. By supporting these initiatives, we actively contribute to building a fairer and more supportive society.

A Broader Commitment to Social Innovation

This initiative is part of a broader effort to promote social innovation and redefine corporate responsibility practices. We firmly believe that businesses have a key role to play in addressing social and environmental challenges. By integrating concrete and measurable actions into our development strategies, we strengthen our position as a company committed to driving positive change. This project, in collaboration with Alea, is a tangible example of how strategic partnerships can generate lasting and beneficial impacts for everyone.

By now offering free menstrual products to all our employees and establishing a meaningful partnership with Alea, we reaffirm our commitment to creating an inclusive, respectful, and engaged workplace. Every purchase made through our partner becomes an opportunity to support the fight against menstrual precarity in Canada. This initiative reflects our core values and our ambition to make a difference—not just in the business world but in society as a whole. Together, we can build a future where equality and dignity are at the heart of every action, and where every gesture contributes to a better world.